Where Creativity Meets Strategy
Here, you’ll find a snapshot of my journey in the marketing world—filled with creative campaigns, data-driven strategies, and results that speak for themselves. Whether it's content creation, social media strategy, or brand development, I bring passion and a fresh perspective to everything I do. Take a look at my experience, and let’s explore how we can work together to achieve the best results!
Previous Expereince
Marketing Manager
Tower Street Insurance
Successfully implement comprehensive marketing strategies to attract and engage qualified leads through a mix of digital and traditional channels, increasing overall brand visibility and market penetration.
Develop and execute comprehensive social media strategies including the creation of monthly content calendars aligned with strategic initiatives. Design engaging graphics, animated videos, social media videos, and analyze performance metrics to optimize reach and engagement.
Skillfully manage Google Ad campaigns, tailored to target various industries, resulting in improved lead generation, higher conversion rates, and enhanced return on investment.
Conduct extensive public relations activities, including securing media features, crafting press releases, and maintaining strong relationships with key publications to enhance the company's public image and reach.
Craft compelling copy for various platforms, including blog posts and PR pitches, ensuring alignment with brand voice and messaging to effectively engage target audiences and drive awareness.
Monitor and analyze website performance using analytics tools, ensuring continuous SEO optimization to improve search engine rankings, increase organic traffic, and enhance user engagement.
Planning community events and partnering with local businesses to increase brand awareness.
Lead efforts in updating and building website pages, ensuring a seamless user experience, up-to-date content, and alignment with current marketing objectives and brand guidelines.
Oversee and execute comprehensive marketing strategies for Tower Street's subsidiary, RiskVerifi, including website design and development, brand identity creation, digital advertising campaigns, proposal development, and other key marketing initiatives.
Event Production Manager
Todd Productions
Assisted in planning and executing various events, ensuring smooth and successful operations.
Conducted thorough research to gather information on potential event vendors, sponsors, talent, and services.
Prepared detailed event schedules and timelines for the ROS, coordinating logistics such as transportation, accommodations, catering, and budgets.
Securing Rider requirements for talent.
Onsite manager for events ensuring show ran on time and communicated to all entities ensuring correct logistics for DJs, emcees, venues and talent.
Supported event set-up and breakdown, handling equipment and decorations efficiently.
Provided general administrative support to the production team, managing paperwork, coordinating meetings, call sheets, and responding to emails, phone calls, and sponsorship outreach.
Conducted sponsorship outreach, building and maintaining relationships with potential sponsors to secure event funding.
Handled follow-up correspondence post-event, including recaps and thank you messages to maintain positive relationships.
Account Manager and Social Media Specialist
J Waylon & Associates
Expand digital footprint measured through KPI’s from organic growth by increasing impressions and engagement through accounts reached and post interactions.
Maintain and release email CRM with open rates consistently over 60%.
Craft press releases and delivered compelling and persuasive copywriting to obtain media features.
Event planning for onsite activations and client events through sponsorship outreach, project planning and media relations.
Implemented environmental scanning to prevent PR crises and understand current trending narratives.
Project planning to enhance brand visibility and increase market share.
Oversee overall design strategies ensuring a cohesive branding guide (including website design, packaging design, and social media platforms).
Create quarterly social media marketing strategies based on the targeted demographic and the overall client goals.
Craft compelling brand narratives that align with the overall brand identity and current marketing strategies.
Managed Google Ads campaigns to drive targeted traffic, optimize ad performance, and maximize return on investment.
Planned and updated website content, including blog writing, SEO, and maintaining Google rankings, while developing and implementing SEO metric updates and Google ranking strategies.
Public Relations Fellow
J Waylon & Associates
Conducted analysis of social media analytics to derive actionable insights, inform data-driven decision-making, and optimize digital marketing strategies.
Developed and crafted engaging content and copywriting across various digital platforms to effectively communicate brand messages.
Executed research for market analysis and stakeholder insights ensuring effective communication and reputation management.
Campaign planning and execution for events, influencer marketing and all social media opportunities.
Account Manager and Social Media Specialist
Stephen F. Austin State University
Implemented campaign to highlight achievements of both faculty members and students.
Developed expertise in content planning and time management, enabling the successful management of multiple social media accounts simultaneously.
Acquired proficiency in fostering interactive two-way communication on diverse social media platforms, enhancing engagement and community building.
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Created an engagement and lead generation campaign for a local business.
Created an engagement and lead generation campaign for the creation of an athletic sports certificate for the university.
Research Intern
Baylor Scott & White Health
Strategically launched social media accounts and developed initial post concepts to boost brand awareness and engagement.
Created Instagram content following brand guidelines and specific instructions to ensure alignment with the organization’s vision.
Curated and generated engaging post captions and comments to foster audience interaction, utilizing information provided by the instructor.
Conducted in-depth research and collaborated with patients to develop a mock research project for the thoracic surgery department, focusing on enhancing patient care and departmental practices.